AI read the market, built the ads, and hasn’t stopped tuning them since.
A two-location pediatric practice had spent years on advertising that never quite worked. PracticeNova analysed its local market, generated an entirely new set of campaigns matched to how families there actually search, and has been optimising them around the clock ever since — 151 patient inquiries at $11.97 each.
The Situation
A strong clinical reputation, shadowed by quiet phones and high ad bills.
Little Heroes Pediatric Dentistry operates two modern practices in Anderson and New Castle, Indiana. Built around child-friendly care, specialized pediatric equipment, and a welcoming environment, the practices are highly regarded by local families once they walk through the door.
Connecting with new families was harder. Prior marketing efforts had yielded inconsistent results, leaving the practice relying on word-of-mouth and generic agency campaigns that generated clicks but few booked appointments. The core challenge: reaching parents in two distinct geographic sub-markets with messaging that reflected the warm, specialized nature of pediatric dentistry.
The Work
Four distinct agentic moves executed over two weeks.
Context Synthesis
PracticeNova’s agents ingested practice data, service offerings, accepted insurance, and local search trends across Madison and Henry Counties to build a high-fidelity model of how area parents search for pediatric dental care.
Output: Market context graphCampaign Generation
The copy and structure agents generated tailored campaign structures for both Google Search and Meta, producing hundreds of hyper-local ad variations targeting intent keywords like "pediatric dentist Anderson IN", "emergency kids dentist", and "first dental visit".
Output: 36 ad sets + 124 ad variationsHuman-in-the-Loop Approval
Before launching, all campaign structures, messaging, and target budgets were reviewed and approved by the PracticeNova team and Dr. Gupta, ensuring 100% compliance with clinical standards and brand tone.
Continuous Optimization
Once live, optimization agents monitored campaign performance hourly, reallocating budget toward top-performing keyword combinations and continuously refining negative keyword lists to eliminate wasted spend.
Output: 142 automated bid/budget adjustmentsChannel Breakdown
Balanced performance across search and social discovery.
Google Search
Capturing high-intent parents actively seeking pediatric dental care, emergency visits, and new patient appointments.
Meta (FB & IG)
Building awareness among local parents and young families through engaging visual messaging and community targeting.
Cost Per Inquiry vs Industry Benchmarks
How Little Heroes compares to standard dental advertising performance.
8-Week Performance Summary
| Metric | Google Search | Meta | Total |
|---|---|---|---|
| Total Inquiries | 94 | 57 | 151 |
| Total Media Spend | $1,259.60 | $547.77 | $1,807.37 |
| Average Cost per Inquiry | $13.40 | $9.61 | $11.97 |
| Benchmark Cost per Inquiry | $82.00 | $53.00 | $71.05 |
Inquiries include connected phone calls (>60s) and completed contact forms. Industry benchmarks derived from published 2025 dental digital advertising reports.
“The first thing I noticed was that the ads sounded like us — not like something recycled from another practice. Then they just kept getting better on their own.”