Our mission

Leveling the local marketplace.

Built by healthcare operators and engineers to give independent practices honest, agency-grade marketing — without the agency price tag.

PracticeNova is an agentic AI marketing platform for independent dental and medical practices. Co-designed with a practicing dentist, we never touch PHI — we work from aggregate, de-identified reports to handle strategy, ads, brand, online & AI visibility and mailers, with you approving all work before it ships.

Who's behind it

A team of operators and engineers from Google, Intuit, DemandForce, and LiveRamp — co-designed with a practicing dentist who owns and runs independent practices.

MIT·Georgia Tech·UT Austin

Honest, data-driven marketing for local practices.

We kept seeing the same thing: independent offices spending blind budgets on ads, with no clear view of which campaigns actually brought patients through the door — and paying agency retainers for templated work on top of it.

PracticeNova was built to fix that. AI agents handle the strategy, ads, brand, and mailers, working from aggregate, de-identified reports, and report honestly at the lead level: the calls, forms, and bookings each campaign drives. You approve the work before it ships, and you're never locked into a long contract.

We're deliberate about what we don't claim. We don't promise deterministic revenue attribution we can't deliver, and we don't show numbers we can't honestly compute. The goal is simple: marketing you can actually trust the reporting on.

Active Execution

Why agents, not another dashboard

Dashboards report history. Our agent team executes active marketing work.

Most modern healthcare marketing tools do nothing more than visualize outdated analytics, leaving you with yet another interface to check and another list of tasks to figure out. They show you that your leads are down, but don't write the ads to fix it.

PracticeNova does the work. Our coordinated AI agents continuously run campaigns, optimize local SEO profiles, draft HIPAA-conscious review responses, and build hyper-targeted direct mail lists. Instead of delivering more charts for you to analyze, we bring you finished, professional work to approve.

Our principles

What we hold to.

Independent-first

We build for local practice owners, so independent providers can compete with corporate DSOs without an agency-sized budget.

What it means for you

Helps independent practices win local patients on a realistic budget.

Honest reporting

PracticeNova works from aggregate, de-identified reports you already export, keeping your operations fully secure.

What it means for you

You see the calls, forms, and bookings each campaign drives — not just impressions and clicks.

Clinical co-design

Our workflows were built alongside a practicing dentist, so the platform fits how a real practice runs.

What it means for you

Setup is fast and the work is shaped around your goals, not a generic template.

See what honest marketing looks like.

Book a free strategy call