Your Marketing & Operations Team

Your marketing & operations bench.

Dedicated AI specialists for your marketing and your front office — ads, visibility, reviews, brand, mail, the phones, and practice safety — coordinated by Nova and backed by real people at PracticeNova. Always on. Never out of your control.

Security & Boundaries

Two kinds of access. We're precise about the difference.

We never connect to your practice management system. We never see a patient name, chart, or record. Your PMS data reaches us only as the aggregate, de-identified reports you already export.

We do ask you to grant scoped access to your marketing accounts — Google Business Profile, Search Console, Google Ads, Meta. You grant it, you can revoke it in one click, and you can watch every action an agent takes in the account. An agent that can't publish is just a consultant with a newsletter.

How PracticeNova works: your exported reports feed PracticeNova AI, which produces strategy, paid ads, online visibility, and direct mail — with honest lead-level reporting

Your data becomes one model every agent shares.

PracticeNova turns the aggregate, de-identified reports you already export into a living model of your practice — the context every agent works from. No PHI ever enters the system. HIPAA-conscious by design.

Tracking

Honest, lead-level reporting — the calls, forms, and bookings each campaign drives.

Organic growth

AI search visibility (AEO) to help your practice get recommended.

The team

Your marketing & operations bench.

Coordinator
01

Nova (Chief of Staff)

Your central coordinator. Translates your high-level clinical and growth goals into detailed instructions for the specialist agents, shows you every decision before it ships, keeps everything on a clear schedule, and reports performance honestly.

Key outcomes

Translates goals into tasks
Keeps execution on schedule
Presents work for approval
Tracks honest ROI metrics

Growth & Marketing

02

Ads (Paid Ads Specialist)

Builds, tests, and monitors Google and Meta ad campaigns under a strict human-in-the-loop review system so nothing goes live without your explicit approval.

Key outcomes

  • Google & Meta campaigns
  • Ad copy & creative built for you
  • Human-in-the-loop validation
  • Continuous budget optimization
03

Visibility (Online & AI Visibility Agent)

Optimized for Answer Engine Optimization (AEO) so your practice gets recommended in ChatGPT, Perplexity, Gemini, and Google AI Overviews, alongside standard Google Maps/SEO.

Key outcomes

  • AEO optimization
  • Google Business Profile management
  • Local rank tracking
  • AI search recommendability
04

Reputation (Reviews & Reputation Manager)

Drives authentic patient reviews and drafts tailored, brand-specific replies to every review under strict HIPAA-conscious guidelines.

Key outcomes

  • Review accelerator — makes leaving a review effortless for patients
  • Review responder — drafts a reply to every review
  • HIPAA-conscious guardrails on every reply
  • Review trend & theme monitoring
05

Brand (AI Brand Kit & Copywriter)

Generates highly consistent social media graphics, custom blogs, and local positioning profiles tailored to your practice's unique voice.

Key outcomes

  • Custom blog and article creation
  • Social graphics and templates
  • Consistent practice voice
  • Local authority profiles
06

Mail (AI-Augmented Direct Mailer)

Designs and routes hyper-targeted local mailers to neighbors who recently moved or meet high-value clinical profiles, printing and shipping at flat cost.

Key outcomes

  • Hyper-local targeting (e.g. new movers)
  • AI-designed postcards
  • Flat-rate printing and postage
  • Performance tracking

Front Office & Phones

07New

Front Desk (Front Desk & Call Agent)

Handles 24/7 patient call-routing, answers basic FAQs, and pre-screens cosmetic/implant patients before connecting them with your team.

Key outcomes

  • 24/7 patient call-routing
  • Answers clinical/office FAQs
  • Pre-screens cosmetic/implant cases
  • Integrates with existing front desk
08New

After-Hours Emergency

Answers emergency calls the moment your office closes, triages urgency, and gets the patient to the right next step — so a 9pm toothache becomes tomorrow's appointment, not a call to the practice down the street.

Key outcomes

  • 24/7 emergency triage
  • Captures urgent bookings
  • Reduces patient leakage
  • Direct text/call escalation
09New

Reschedule & Cancellation Saver

Save the visit · Same-day alerts. When a patient cancels, it works to fill the gap and flags the opening to your team the same day — so holes in tomorrow's schedule don't stay empty.

Key outcomes

  • Fills last-minute openings
  • Automated waitlist outreach
  • Same-day practice alerts
  • Reduces idle provider time
10Coming Soon

Insurance Verification

Calls payers to verify eligibility and benefits before the visit, so your front desk walks in already knowing coverage — not stuck on hold.

Key outcomes

  • Automated payer outreach
  • Pre-visit benefits summary
  • Reduces claim rejections
  • Saves front-desk phone time

Practice Operations

11New

Safety & Training

OSHA and HIPAA training, equipment logs, and an inspection-ready binder — without the spreadsheet.

Key outcomes

  • Automated compliance tracking
  • HIPAA & OSHA staff training
  • Inspection-ready digital log
  • Equipment maintenance alerts
Transparency

Every decision is on the record

Complete logs and audit paths. You remain in complete command of your brand.

Every action taken by our specialist agents is fully logged, timestamped, and visible in your dashboard. Whether an agent drafts Google Ads copy, optimizes search terms, replies to reviews, or designs local mailers, you have a complete audit path.

Nothing ships automatically. PracticeNova runs on human-in-the-loop validation. You review and sign off on all work in your dashboard before any campaign goes live, any mailer is printed, or any post is published.

Co-designed with a practicing dentist and independent dental practices

See the intelligence in action.

Book a free strategy call