Fill exam slots and grow your optical business.
PracticeNova is an agentic AI marketing platform for independent optometry practices. Co-designed with practicing clinicians, we never touch PHI — we work from aggregate, de-identified reports to handle strategy, ads, brand, and mailers, with you approving all work before it ships. It works from the reports you already export, with no system access required.
Stand out from retail and franchise competition.
Optometry practices compete with big-box retailers and franchises for the same local searches. Winning means being consistently visible nearby, easy to book, and memorable enough that patients come back for exams and eyewear.
PracticeNova handles the local visibility, ad campaigns, and targeted mail that bring patients in, and reports honestly on the bookings each campaign drives. We never touch PHI — everything runs from the aggregate reports you already export.
Visibility for eye-exam searches
Local SEO and AI-search presence for exams and eyewear in your area.
Targeted local mail
Customized mailers to nearby households and new movers.
Honest, lead-level reporting
See the calls, forms, and bookings each campaign drives, from the reports you already export.
What you can expect.
Done for you
Full-service
Strategy, ads, brand, and mail handled for you — you approve before anything ships.
Get found
Google + AI
Local SEO and AEO so patients find you on Google and in AI search.
PHI-safe
Never touch PHI
We work only from aggregate, de-identified reports — never live patient records.
Common questions
How does PracticeNova help a optometry practice get new patients?
AI agents build and run your paid ads, keep you visible in local and AI search, and can handle brand and direct mail — all managed for you, with you approving the work before it ships, at a fraction of an agency's cost.
Is it safe for a medical practice? Do you touch PHI?
We never touch PHI. PracticeNova works only from aggregate, de-identified reports you already export, and never connects to live patient records or shares protected information with advertising platforms.
Will it work alongside my current marketing or agency?
Yes. Run PracticeNova alongside your current agency on a separate channel to compare results, or replace it when you're ready. There's no long-term contract and no minimum ad spend.
How do you report results?
Honestly, at the lead level: the calls, forms, and bookings each campaign drives, built from the reports you already export. We don't promise deterministic revenue attribution we can't deliver.